"Young Master, the sample is taken!"
Looking at the hemp soles on the table, Lin Mo frowned and held them in his hand and looked over and over again for a while. The soles were of good quality and the materials were solid enough, so that the eyebrows were slightly relaxed.
"Uncle Huang, there is only this style of soles? There are no finished shoes?"
"It is true that there is only one style, and the finished shoes are not made. However, the size of the sole is very suitable. The foot size model newly measured by the Lin family is very suitable for Chinese people. More than 80% of Chinese people wear markings, and the remaining 20% ​​are small and larger sizes to choose from."
"Oh! Is that true? The Lin family's sizing work was completed so quickly?"
"It should be a result. A set of size standards has been introduced. Branches in Nanjing, including me and my staff, have all participated in the measurement. Detailed measurements and records have been carried out from head to waist, from hands to feet, from height to weight, from neck, waist, legs, arms, and shoulders, and palm width.
We have also assisted the collectors and collected thousands of data from people of all walks of life and age. We have introduced a set of our own size standards some time ago, but we are still collecting data at present. The first set of standards should be just a test, and there will be more complete later."
"Well! This matter is done very well, but when it comes to the soles of the shoe, there are quite a few mistakes and need to be corrected urgently."
"Young Master, please tell me..." Huang Shengming never doubted Lin Mo's business vision and sat upright asking Lin Mo for advice.
Between praise and criticism, Lin Mo grasped the standard just right, not only not damaging others' enthusiasm, but also making people willing to listen to his mistakes.
"First point, you have not had a deep understanding and thinking about the physical industry and factory operations, so you ordered a large number of rubber to accumulate in the warehouse to eat dust. This is understandable. After all, the Lin family is newly involved in this industry.
However, it is all commercial activities. Whether it is doing intermediary transactions or operating factories, there are similarities, such as ensuring that there is sufficient working capital in hand and the cost of backlog of goods and raw materials...
The second point is that the success of your mentality is too optimistic, blind, radical, elastic band, and rubber band, which makes you fall into confusion and confidence, blindly expand, fail to expand, and aggressively invest in the soles of your shoes. It is so optimistic that you wishfully believe that you can copy the success of your elastic band. This is already a problem with your thoughts.
To produce a new commodity, we should conduct market research to understand whether there is demand in the market and how big the demand is. If it is not good, it is good to first produce a small amount of production and put it on the market and try to put it in the water. Once it is fully deployed, it is easy to have problems.
The third point is to be conservative, the first point is that you should not keep what you should keep, and this point is that you should change. It is mainly about sales, that is, you Uncle Huang.
In the past, most of the goods we sold were imported from abroad. We bought whatever we were good at selling. Most of these goods have been accepted and recognized by the market.
But now it’s different. What we sell is the products we produce ourselves, either new brands or new products. Whether it’s new brands or new products, the market is very unfamiliar with them. At this time, you need to promote and market them and let the market accept them."
Huang Shengming seemed a little unfamiliar with the word "promotion marketing?" after all, he used to sell mature products, and the main target of sales was cooperative distributors. Even if he had carried out some marketing actions, it was not systematic.
However, Huang Shengming was quite interested in promotion and marketing, and Lin Mo did not hide it. He explained all the relevant knowledge and means he knew clearly for Huang Shengming.
"Uncle Huang, I only know about marketing, for reference only. Everything must be based on the actual situation. You need to explore it little by little."
"Well..." Huang Shengming had already felt this. Although what Lin Mo said to him was very constructive, some of them were not so in line with the national conditions, but they also inspired him.
"Okay, I will give you some remedial measures for the sole of the shoe this time. The transformation is just beginning, and it is time for people to be unstable. If this matter cannot be resolved as soon as possible, it will probably hurt the enthusiasm of many people.
I think we can start from two aspects: one is to enrich the types of products to meet different needs, and the other is to carry out marketing work to open up the situation as soon as possible. However, although the two are different jobs, they also complement each other.
Let’s talk about the product types first. This one is definitely not good now. You can develop several models with thicker and thinner ones. The thin ones are lighter and thicker, but they are durable.
The rubber-covered surface can also be adjusted, such as the side surface can be covered to increase water resistance, or the foot surface can be added to the foot surface, which can make it more comfortable to wear.
Of course, you can also sew and reinforce the sole directly without adding rubber, so that the sole can be cheaper and more people can buy it.
This type of style should also be the most popular. When facing the general public, it should focus on low volume and low price, and the target of competition is various soles that the people have taken on.
Our soles are produced in large-scale industrial production. As long as the quantity is increased, the price can still be compared with the self-storage soles. But we must first open the market and let the market accept it.
In terms of promotion and marketing, the recommended marketing targets are dock porters and physical workers who pull trucks in urban areas. They can find some people to try on for free. There are many people in this group. As long as it is easy to use, they also think the price is worth it, so it is not difficult to open up sales.
In addition, this sole is a new style after all, and it is unclear how to process them into shoes, which may be one of the reasons that hinder sales.
There are two solutions. One is to continue processing the soles and directly produce finished shoes for sale. We have our own size system. The equipment and raw materials produced by the factory are more complete and richer, and we can produce various types of shoes, such as work shoes, casual shoes, sports shoes, sandals, etc.
Production of finished shoes can greatly enrich the variety of products, and sell soles at the same time, which also increases the added value of the product, that is, increase profits. After all, selling a pair of soles will only make the profits of the soles, which is definitely no better than selling a pair of shoes.
This chapter is not finished yet, please click on the next page to continue reading the exciting content later! However, many people are still used to making shoes by themselves, so another solution is to provide buyers with some simple and easy-to-process shoes based on this new sole.
I thought of two types of shoes, one is fabric shoes, that is, cutting cotton and linen and even leather into shoes; the other is knitted shoes, which knitted thread into shoes like knitted sweaters.
I guess this requires some new tools to make shoes. It is recommended to sell or give away these tools with the sole. As for the method of making shoes, you can use simple drawings as instructions.
At the same time, you can find some women or families who sell shoes, and provide some soles and shoemaking methods at low prices or even free of charge. This can not only promote the soles, but also spread the shoemaking methods.
Another category of soles is to build a slightly higher-end market. It is recommended to set up a separate brand, choose the better and more comfortable sesame, and do not have only the primary color, and mix it with a single or multiple colors to make it more beautiful.
In addition to this normal flat-soled style, the soles can also be made of high heels. Different heights and colors of the heels are different styles and products.
It is recommended that the soles of this category be built. After all, it is generally unlikely that the customers they are targeted to make their own shoes, and the customers who are targeted to the soles are mostly shoe stores or workshops.
For this type of product, marketing targets are recommended to students, especially college students, who have a strong desire to accept new things and are willing to participate in further marketing.
The next step of marketing can be conducted in the name of the brand to design competitions with soles or shoe designs. The styles we choose can receive bonuses or even sales sharing.
First, we can promote, promote the reputation of products and brands, and carry out promotion and marketing. Second, we can make external people more involved, make products and brands deeply rooted in people's hearts, and accumulate advantages for future competition."
At some point, Huang Shengming had already taken out the notebook and pen and recorded what Lin Mo said one by one.
Lin Mo waited for Huang Shengming to finish recording before continuing to speak: "By the way, Uncle Huang, remember to tell your family that rubber band elastic bands are not products that can be eaten all over the world with one trick, so that they don't send much hope."
"Ah..." Huang Shengming, who was still thinking about Lin Mo's rescue measures, did not keep up with Lin Mo's thinking for a while. He was stunned for a moment before he realized it and realized it.
"Young Master, do you mean that elastic bands and rubber bands can't be sold?"
"The market has been opened, and it will not be possible to sell these two things, but it is not certain whether the ones sold are made by us.
These two are selling well now. As long as you are not blind, you will definitely see them. Someone will definitely follow the factory to build a factory and want to get a share. Moreover, this thing is also mass-produced abroad. Now that the market is open, someone will definitely import it to sell it."
"What should I do? How to market? Do I need to set up a brand?" Huang Shengming was a little worried. He knew too much rubber in the Lin family, but otherwise he wouldn't have been in a hurry to make some shoe soles.
"Anyway, I just keep building it. Before the market is saturated, I should spread the goods as much as possible. I can earn as much as I can.
In addition, before the market is saturated, open the ready-to-wear market as much as possible. Elastic straps are suitable for large-scale use on ready-to-wear. If you have a sales base with the ready-to-wear, you will have greater risk resistance.
There is not much need for marketing. Instead, a brand can be erected, and try to control the product quality and establish a remaining image of quality for the brand.
In this way, the market will be saturated in the future. The quality of newly opened factories will definitely be diverse, and the brands will not be able to compete with us. They will definitely occupy a part of the market share.
By the way, there will definitely be products that fake our brand at that time. Remember, don’t crack down on it, just let them do it.”
"Why should we let others pretend to be our brand?" Huang Shengming really couldn't understand this. Is it because he was afraid of offending others?
"Young Master, although these two things can make a lot of money, they are not very large. There may be many people who want to enter the market and get a share of the pie. However, those who can pretend to be someone else's brand should not have much power!"
"Uncle Huang, you're thinking a little bit. I'm not afraid of offending people, I'm just using them. We..."
‘…’ After hearing Lin Mo’s slutty action, Huang Shengming felt speechless. This method of attacking and excluding his peers and occupying the market was really "wise".
"Also, someone will definitely pretend to be a foreign brand at that time. We can also help them secretly to crack down on these infringements!"
‘…’
Foreign Brand: I really thank you...
Lin Mo's method is to take advantage of the Lin family's advantage of occupying the market first. The brand's popularity is higher than other factories that enter the market later, so consumers are definitely willing to buy familiar brands.
Those who entered the market later must have wanted to establish their own brand. The Lin family let those fake products fill the market and compress the living space of those new brands so that they cannot compete with the Lin family...
After ending this topic in time, Lin Mo compared the memory and drew some mature styles of clothes and shoes from later generations into simple pictures to provide reference for the Lin family.
"Crack..." The reception room door was opened, and Lou Shaoguang entered the door with a smile and said, "But I haven't seen you for a while, how are you doing recently?"
"It's OK!" Lin Mo got up and said something, and helped Uncle Lou to the main seat where he sat.
How can I say it is an old world? Facing Lin Mo's outfit, Uncle Lou is used to treat it as air. He didn't see it, didn't know, and didn't ask anything.
When Huang Shengming saw that Lou Shaoguang had arrived, he and Lin Mo had a similar chat. After greeting him, he said hello and said he had something to leave and left the space for the two of them.
After chatting for a while, Lin Mo asked about the important matters coming today. Whether the Lin family had enough cash reserves. Although Lin Mo knew the general situation, since the Intelligence Department was not very relieved, he could only confirm it.
As expected, although most of the funds of the Lin family were used for silver speculation, they still left enough cash reserves to transform and deal with emergencies.
This chapter is not over, please click on the next page to continue reading! Although the transformation has spent a lot of money, the reserved cash has not only not decreased, but also increased a lot. The main thing is that the rubber is made in the two businesses of elastic bands and rubber bands. The main reason is that the rubber is too cheap. The large pile of Lin’s warehouses has not spent much money, and the profit is very rich.
Uncle Lou knew more about the situation at home than Huang Shengming. After Lin Mo learned about it, he knew that the family was going well and everything was moving steadily, so Lin Mo felt relieved.
After the matter was learned, Lin Mo didn't stay here for too long. He called Zhuzi and the driver who were idle and left the business.
Lin Mo left, Huang Shengming immediately came to Uncle Lou and reported to Uncle Lou one by one what Lin Mo said to him.
"What do you think about promotion and marketing?"
‘Oh…’ Huang Shengming didn’t understand. Isn’t it about the reputation of the young master? Why do you care about marketing instead? But since Uncle Lou asked this, he wouldn’t talk too much. He said some of his views, most of them were positive and positive.
"It seems that you have a deep understanding of this! I think you are fully responsible for the promotion and marketing work in the future?"
"No problem!" Huang Shengming agreed immediately, feeling that the prospects for work in this area are very broad.
"Don't worry, no matter whether the Lin family transforms or how it changes, there is one thing that remains unchanged, that is, you have to sell the things, and this is your work in this regard.
Chapter completed!