Chapter 1612 Fame and fortune
"I'll pay the money, but you have to help me with the work. Because I'm too powerful alone, I hope everyone will take action and give them a home!"
The fourth brother said it was very emotional, his voice was even more sucking, and he wiped the corners of his eyes, and tears were obviously flowing out.
The applause rang out enthusiastically, and everyone was moved by the young man, including the audience in front of the TV.
On the street, the wanderers who had already been sleeping soundly in this spot in the past began to gather in places with TV sets. This was the first time in the history of American TV broadcasting.
Some of them shed tears, some were moved, some were indifferent, and some were angry. After all, there are still people who don’t want to be disturbed, and they are born to like this.
But no matter what their reactions are, as the show back home is popular, society has taken active action.
Americans are not indifferent, they are just a little indifferent to family relationships caused by social systems. But who can forget their own family affection?
Nowadays, some people pay to find and comfort their relatives to go home, so they will do it naturally. In addition, most homeless people still remember their hometowns, so the event went smoothly.
Especially in Boston, because the fourth child is still the president of the Harvard Student Union. How many students are there in Harvard’s colleges?
So the effect here is the most obvious. Henry will definitely not let go of these subjects. Whenever someone contacts the homeless family, they will immediately send reporters to send people back.
Old Henry is very excited recently, mainly because this show, which was originally planned without any hope, became a hit product after one season.
The ratings actually reached %20. This means that more than 60 million Americans watched this program, which is undoubtedly a miracle in the history of American television broadcasting.
The key is that such a high rating brings not only reputation, but also benefits! Every program has advertisements, even such a public welfare program.
At present, the naming rights of the home column have been speculated to $450 million. Henry is very scheming in this regard and has not sold the naming rights. He only gets the one with the highest price before the broadcast.
The first issue of the naming was seized by Coca-Cola and sold for 50 million. Henry still regretted this. The rating of %20 was only 50 million. He has never done such a loss in his life.
So as soon as the first season ended, some big merchants began to compete desperately. Coca-Cola is still the highest bidder because they have tasted the sweetness and shipments have doubled.
Henry calculated in advance. If calculated based on ten periods, even the naming fee and advertising fee will be 700 million yuan. This is not a charity work, is it simply making money!
But the fourth brother is lucky, and there is no way to do this. After all, he took out 100 million yuan in real money. How can ordinary people make such a big deal?
But thinking about the 600 million yuan that was taken away by the fourth brother at once, Henry felt so distressed that he was about to heal. Is this obviously mine?
No matter where it hurts? What should we do? Henry can only think of everything and create more profits. Anyway, he will be %30 if he gets one more point.
However, Henry knew something more than anyone else. The program developed according to this trend. Then his fame would be as high as the top host of Columbia TV. This invisible value is not something that others can share.
In fact, not only these are the only ones, other TV stations will also buy the broadcast rights of this program, which will be a huge amount of revenue. If it operates well, it may be higher than advertising revenue.
When the second episode started to air, the naming rights were finally settled. As a result, it was unexpected that the naming rights were taken away by Coca-Cola's old rival, Best Cola, which was only more than 50 million, or 500 million US dollars.
Afterwards, the Coca-Cola board of directors directly handled an advertising manager who chaired the bid, which was so embarrassing.
The fourth brother didn't care about the open and secret struggles between advertisers. The main reason is that many charitable funds are currently contacting him and want to join the action.
In fact, Jenny and Emily have discussed this matter long ago. If this matter was only carried out in Boston, it would definitely not be allowed to participate, but the territory of the United States is too large and they cannot do it with their current strength.
Only in Boston, the entire Harvard University has to be mobilized, and the number of wanderers in Boston has to be thousands. How many people can a foundation have?
So the fourth brother decided to accept requests from three foundations to accept them as collaborators of the event.
However, the home-return charity fund must be the main focus and the right to speak must be determined based on the investment ratio.
To be honest, the newly joined companies have much more financial resources than the fourth brother, but the fourth brother initiated the matter, no matter how awesome they are, they can only play supporting roles.
Under the advocacy of Harvard University students, letting the wanderers go home quickly became a national event. Many enthusiastic citizens formed volunteers to help college students participate in the event.
In just two weeks, the number of homeless people in Boston has decreased significantly. As the initiator, Lao Si was not only commended by the mayor, but also received reception and commendation from the governor of Massachusetts.
With the popularity of the TV show, the name fourth master and his home charity fund have become household names throughout the United States.
The fourth brother didn't feel anything, but Jenny and Emily were so excited that they were injected with chicken blood all day long. This incident undoubtedly paved the way for the fourth brother's future career and allowed him to stand at a very high starting point.
As a freshman, Ye Feng also showed off his limelight in this event with the help of his uncle's light. He was a celebrity in Boston since elementary school, and this time the fourth brother specially asked him to do everything that could be exposed in front of the camera.
Soon, Ye Feng became the propaganda minister of the School of Administration as a freshman. You should know that being a cadre in this school is much more difficult than other colleges!
However, Ye Feng has been very busy these days. There are thirty or forty homeless people sent home from him. Every little achievement cannot be obtained by just making a show.
On this day, Ye Feng returned to school exhausted. He and two volunteers drove more than 1,000 kilometers and just sent a wanderer home. He plunged his head into the bed in the dormitory and stopped moving.
At this time, the phone suddenly rang. Ye Feng was too lazy to move, so he let the phone ring. At this time, the roommate knocked in and asked him what was wrong? Ye Feng shook his head and signaled that he was fine.
My roommate is from Florida, named David. Because he just entered the school, the two of them are not familiar with each other. However, this person is very enthusiastic and has been trying his best to participate in what Ye Feng has done so far.
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Chapter completed!